[iito] Business Intelligence. (3/24/11). "Press Release: [iito] Business Intelligence Enters Social Media with an Initial Focus on Twitter. Strategic Move Positions [iito] in the Up-to-the-Minute News Market for Mass Spectrometry as well as German and Eu

	Organisation	[iito] Business Intelligence
	Product	Mass-Spec-Capital.com – [MSC] The Mass Spectrometry Web Portal
	Product 2	Twitter.com
	Person	Lippold, Marcus ([iito] Business Intelligence 2002– + Board Member of Life Sciences Bremen 200903–201106)

[iito] Business Intelligence, a provider of customised business intelligence solutions under the brand »gene-sensor.com«, announces today its entry into the social media market. [iito] has set up accounts at Twitter, LinkedIn and Xing and considers these actions as first steps of a strategic move to position itself as a leader in the up-to-the-minute business news market.

Initially [iito] will focus its actions on Twitter and the markets for mass sepctrometry as well as the German and European Life Sciences. Regular tweets have already started last week and you can follow us at http://www.twitter.com/iitoLifeScience!

Marcus Lippold, [iito] Business Intelligence, comments:

“Almost a decade after starting our life sciences business intelligence web project, we now reach the next phase, entering the new social media. In addition to hand-edited, high-quality indexed news, we will now provide up-to-the-minute life sciences news. As the office times of our team at [iito] cover the European as well as the American time zones we will be able to
provide this new service in a more than timely manner.”

He adds: “In doing so we will leverage the power of our highly sophisticated gene-sensor.com online database system: In addition to »simply tweeting« the most recent news, we will often include a powerful link to more related information in our [iito] tweets. This gives the worldwide audience instant access to hand-selected news together with structured additional information, i.e. the best of both worlds in business intelligence combined!”

About [iito] Business Intelligence and »gene-sensor.com«

»gene-sensor« offers manually curated, systematically edited information for business development purposes since 2002. One can find and evaluate customers, suppliers, financing partners, and competitors in a quick and intelligent way.

All content is organised hierarchically and multiple powerful search options are available. Every week the database is updated and indexed with keywords, including complex keywords for deals and transactions.

The »gene-sensor« offering includes a customised version, ultimately competing with research reports and consultants or information brokers at a more than competitive price. Tracking of organisations (e.g., partners, key accounts, competitors) as well as product groups or regions can be included in the customised version, making »gene-sensor« a very powerful and efficient up-to-date management tool.

More information about [gs] can be found at www.gene-sensor.com

About »Mass-Spec-Capital.com«

Mass-Spec-Capital.com, or [MSC], is a free web portal that is open to anybody with an interest in mass spectrometry. [MSC] covers all kinds of information with a relevance for the development and deployment of mass spectrometry. Content is included just because of relevance and inclusion is not related to any payments or advertising. Usage is unrestricted and free, without the need for user registration and accordingly no user data will be sold or marketed.

Mass-Spec-Capital.com deals with all kinds of mass spectrometers and in addition provides ample information about complementary technologies, like chromatography, laboratory automation and bioinformatics.

More information about [MSC] can be found at www.Mass-Spec-Capital.com.

Contact:

[iito] Business Intelligence
Marcus Lippold
Parkallee 24
28209 Bremen
Germany
Fon + 49 (0) 421-9889-173
E-Mail: mlippold@iito.de
Web: www.gene-sensor.com / www.mass-spec.capital.com
Twitter: www.twitter.com/iitoLifeScience

Record changed: 2011-11-27

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[iito] Business Intelligence. (3/24/11). "Press Release: [iito] Business Intelligence Enters Social Media with an Initial Focus on Twitter. Strategic Move Positions [iito] in the Up-to-the-Minute News Market for Mass Spectrometry as well as German and Eu

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