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CG Life LLC. (10/3/17). "Press Release: CG Life Expands Agency Team with Key Additions". Chicago, IL, San Diego, CA & Boston, MA.

Organisation Organisation CG Life LLC
  Group CG Life (Group)
Products Product public relations / investor relations (services)
  Product 2 LIFE SCIENCES
Person Person Clausen, Erik (CG Life 201702 Managing Partner)
     


Life Science and Healthcare Firm Adds Creative, Marketing and Content Expertise


CG Life, an integrated marketing and communications agency focused on life science and healthcare, recently added four senior professionals to its team. The move reflects the agency’s continuing mission to guide and support organizations operating at the intersection of the life science and healthcare markets. These new additions expand an already deep CG Life team known for its bold, collaborative and curious culture, and a shared passion for new discoveries.

According to Erik Clausen, Managing Partner at CG Life: “We have built CG Life on a science-driven foundation – from our unique market focus to the development of successful and data-driven programs. We use data, insights and intelligence to customize marketing strategies to match each client’s individual situation and goals. By adding the experience and expertise of these four remarkable individuals as well as others across the organization, CG Life is cutting an innovative and progressive path to healthy growth for its clients and the agency.”

CG Life’s newest senior team members are:

Lare Arra, Executive Creative Director – Chicago, who has three decades of award-winning creative and writing experience in the fields of pharmaceuticals, healthcare, and consumer packaged goods. As the new leader of the agency’s creative and digital teams, his goal will be to humanize and build inspirational multifaceted experiences that drive growth for CG Life clients. He has previously served in senior creative roles with Sandbox (formerly GA Communications), AbelsonTaylor, Chandler-Ehrlich and Leo Burnett.

Jen Clancy, Vice President – Boston, who brings to CG Life nearly 20 years of integrated life sciences marketing experience in the life science research tools, instrumentation and services space. Jen was previously a principal at Baldwin/Clancy/Rogan (BCR) Advertising in Boston, where she developed the agency’s life science practice and managed overall agency operations.

Margo Zuffante, Director – Chicago, who began her career in the film and television industry, but has since applied her talent in storytelling to integrated marketing communications for major healthcare brands for many years. Margo joined CG Life from Health Brand Group, a Chicago-based brand communications firm, where she served as director of client services building and managing brand strategies for companies, from Fortune 500 to start-ups, including Accretive Health, Abbott Diagnostics and Aramark Healthcare.

Erin Righetti, Associate Director, Content – San Diego, who now leads the creation of a wide range of relevant and engaging content to drive interaction, engagement and demand for CG Life’s clients. Erin comes from EBD Group, where she oversaw branding and marketing campaigns for EBD’s portfolio of global bio-pharma partnering events and proprietary platforms. She previously served in marketing operations, communications and program management roles with Specto Design, La Jolla Institute of Allergy and Immunology, and the University of California at San Diego.

If you’re still reading this and remain curious about CG Life, check out www.cglife.com. Or, you can stalk us online on Twitter, LinkedIn, Facebook, Instagram and Google+. But, we’d prefer you drop us a note so we can hang out!


Contacts

Media inquiries:
CG Life
Troy Rummler
312-997-2436
trummler@cglife.com

   
Record changed: 2018-01-09

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