DKSH–Bruker: analytical instruments, 201804– distribution multi-product line of Bruker AXS in KR + AU + NZ + SG + ID by DKSH Technology

	Period	2018-04-17
	Region	Asia & Oceania (APAC)
	Successor	DKSH–Bruker: analytical instruments, 201904– distribution excl extension for Bruker AXS products by DKSH in China
	Partner, 1st	DKSH Business Unit Technology
	Group	DKSH (Group)
	Partner, 2nd	Bruker AXS (Operating Business of Bruker Corporation)
	Group	Bruker (Group)
	Product	X-ray spectrometer
	Product 2	business services
	Person	Cline, Timothy (Bruker Corp 201804 VP Global Sales at Bruker AXS)
	Person 2	Elbraechter, Hanno (DKSH 201804 Head Business Unit Technology)

Bruker Corporation. (4/17/18). "Press Release: DKSH and Bruker AXS Sign Distribution Agreement for Asia Pacific".

DKSH, the leading Market Expansion Services provider with a focus on Asia, and Bruker AXS, a leading provider of Analytical X-ray Solutions, have signed a multi-product line distribution agreement in five countries in Asia Pacific.

DKSH Business Unit Technology, a leading Market Expansion Services provider for technology companies seeking to grow their business in Asia, and Bruker AXS, a leading provider of Analytical X-ray Solutions, have signed a multi-product line distribution agreement for South Korea, Australia, New Zealand, Singapore and Indonesia.

This new partnership is expected to significantly increase the brand awareness, accessibility, and overall coverage of a diverse range of Bruker product lines. It includes Bruker’s innovative line of micro-tomography CT scanners, used extensively in advanced materials research and development as well as related industrial quality control environments. It also features an alliance in South Korea for Bruker AXS’ entire line of XRF instruments, serving a vast array of industries and applications.

Timothy Cline, Bruker AXS’ Vice President Global Sales, commented: “It is rare to find a channel partner in this industry with such a broad range of competences, infrastructure, and coverage. DKSH perfectly complements our own direct sales and service teams in Asia, and together we will outperform in this highly strategic and exciting market.”

Hanno Elbraechter, Head Business Unit Technology, DKSH, added: “It is a privilege for DKSH to partner with an industry leader such as Bruker AXS. By leveraging our sales and service professionalism, structured market development approach and unparalleled footprint in the countries, we are confident that we will achieve our goals together to expand the market.”

About Bruker Corporation

For more than 55 years, Bruker has enabled scientists to make breakthrough discoveries and develop new applications that improve the quality of human life. Bruker's high-performance scientific instruments and high-value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular and microscopic levels. In close cooperation with our customers, Bruker is enabling innovation, improved productivity and customer success in life science molecular research, in applied and pharma applications, in microscopy and nanoanalysis, and in industrial applications, as well as in cell biology, preclinical imaging, phenomics and proteomics research, microbiology and molecular pathology research.

About Bruker AXS

Bruker AXS, a division of the Bruker Corporation, is a global market and technology leader in materials research, life science and quality control instrumentation for elemental and crystalline structure investigations. The solutions cover bulk material and surface sensitive X-ray diffraction, biological and chemical crystallography, wavelength and energy dispersive X-ray fluorescence analysis, X-ray micro-computed tomography, optical emission spectroscopy, and combustion analysis.

About DKSH

DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company headquartered in Zurich. With 825 business locations in 37 countries – 800 of them in Asia – and 31,970 specialized staff, DKSH generated net sales of CHF 11.0 billion in 2017. DKSH was founded in 1865. With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across Asia Pacific.

DKSH Business Unit Technology is the leading provider of Market Expansion Services covering a broad range of capital investment goods and analytical instruments. The Business Unit offers total solutions in the areas of infrastructure, industrial materials and supplies, precision- and textile machinery, semiconductor, photovoltaic and electronics, agriculture, hospitality as well as specialized industrial applications. The service portfolio includes product sourcing, market entry consultancy, marketing, sales, application engineering and after-sales services like installations, maintenance and repairs. With 75 business locations in 18 countries and around 1,250 specialized staff, including 500 service engineers, Business Unit Technology generated net sales of CHF 404.2 million in 2017.

For further information, please contact:

Irene Chen
Group Communications Manager
Business Unit Technology
Phone: +886 2 8752 7611
Email: irene.yr.chen@dksh.com

Media Contact:
Heiko Ress, Ph.D.
Director Marketing Communications
Bruker AXS Division
Phone: +49 (173) 544 9914
Email: heiko.ress@bruker.com