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Messe München GmbH. (4/20/12). "Press Release: Analytica 2012. Final Report – Decision-makers Announce Definite Intentions to Invest [incl. Exhibitor Statements]".

Region Region München (Munich)
  Country Germany
Organisation Organisation Messe München GmbH
Products Product Analytica 2012 München (Munich)
  Product 2 analytical instrument

> More than 30,000 trade visitors
> Exhibitors and visitors extremely satisfied
> Live Labs generate a great deal of interestt

The 23rd analytica, the International Trade Fair for Laboratory Technology, Analysis and Biotechnology, concluded in Munich today with more than 30,000 visitors. The three new Live Labs on the topics of Forensics and Clinical Diagnostics, Plastics Analysis and Food and Water Analysis were popular attractions that generated a great deal of attention. For the first time ever, participants experienced what really happens in an analysis laboratory at a trade fair.

Norbert Bargmann, Deputy CEO of Messe München, was positive in his assessment of the four-day fair: "This year's highlights included the Live Labs, which did a dynamic and impressive job of demonstrating how laboratories analyze food to identify ingredients or pathogens and how plastics are characterized. Strong visitor interest and positive feedback from the exhibitors encourage us to develop this new concept further." According to Markus Wick, Director of WALDNER Laboreinrichtungen, Southern Branch: "The Live Lab concept was very well received by everyone in our company and by our customers. Based on our experience in 2012, we will support its ongoing development."

Global market position expanded

More than 30,000 trade visitors from over 110 countries came to the fair in Munich. 100 percent of the visitors were industry professionals, and according to a survey by the market research institute TNS Infratest, they came to the fair with intentions to make investments: 20 percent planned to invest EUR 25,000 to EUR 50,000 in laboratory and analysis equipment, 16 percent between EUR 50,000 and EUR 100,000, and 29 percent more than EUR 100,000. "Besides the research aspects of this event, no other trade fair focuses so intensely on business ties," said Bargmann. Just less than one-third of all visitors were from companies with more than 1,000 employees. Based on the TNS Infratest survey, customer satisfaction in analytica is at its highest in the last 16 years.

The countries with the largest numbers of visitors were Austria, Switzerland, Great Britain, Italy and France. There was also a significant increase in the number of visitors from the United States (just less than 14 percent). For the first time ever, the Analytical & Life Science Systems Association (ALSSA), an American trade association, held a meeting at the fair.

1,026 exhibitors from 37 countries presented their products and equipment for research and industrial laboratories. Besides Germany, the countries with the largest number of exhibitors included the United States, Great Britain, France, Switzerland and the Netherlands.

Growing interest in the analytica Conference

More than 1,700 visitors participated in the analytica Conference, an increase of more than 40 percent. According to Dr. Martin Vogel, Chairman of the GDCh Working Group for Analytical Chemistry at the German Chemical Society: "The organizers of the analytica Conference - the German Chemical Society, the Society for Biochemistry and Molecular Biology and the Society for Clinical Chemistry and Laboratory Medicine - are very satisfied with its outcome. Attendance at this year's lectures was so good that it was standing room only in many of the rooms. The conference's topics were very well received among participants and speakers from Germany and abroad. For them, the conference is an important, established analysis platform in Europe." 120 renowned speakers examined the latest trends and current topics in analysis methodology and applications in 22 symposia. Besides the award ceremonies of the GDCh Working Group for Analytical Chemistry, highlights included lectures on x-ray diffraction techniques in drug testing, point-of-care diagnostics, applications for separation techniques in the life sciences, doping analysis, proteome research, nanoparticles in the environment and clinical metabolomics.

Related-events program

For three days, the Biotech Forum and the Laboratory & Analytics Forum were platforms for practice-oriented exhibitor presentations. Attendance at the seminars for laboratory experts was also high. On the final day of the fair, analytica Job Day served as a career springboard for future industry professionals. Finance Day gave visitors access to information about the latest financing trends in the life sciences.

The industry will meet again in Shanghai on October 16, 2012: for analytica China. Besides China, the global analytica network is represented in the future markets of India and Vietnam.

Exhibitor statements are available at the press section of analytica website. Photo material for analytica 2012 is available in the media database.

The next analytica takes place in Munich from April 1-4, 2014.

Exhibitor Statements

Exhibitors Statemenst analytica 2012

"The response among the visitors was great - which we found very impressive. We see analytica as THE leading trade fair for Europe. There were quite a few visitors from Eastern and Central Europe. Both the quality and the quantity of the visitors were convincing. We will definitely be returning to analytica in the future. "
Agilent Technologies: Uwe Kistler, Business Team Manager

"Our highlight was a 160-m2 joint exhibit with Analytik Jena AG. We more than met the objectives that we set for the fair. analytica is very important to our customer-service team for Southern Germany, Austria and Switzerland, and it is very important in our marketing mix. "
Analytik Jena: Angelika Hornischer, Sales Director Germany, Austria, Switzerland

"The exhibitors at our joint exhibit are very satisfied with the results and the concept of the fair. The response at our stand was very positive. When it comes to Bavaria as a location for the analysis sector, analytica is the leading trade fair for this sector and a permanent entry in our business calendar."
Bayern Innovativ: Dr. Matthias Konrad, Head Of Life Science, Germany

"Our objectives for this year's analytica were to canvass new customers and strengthen existing business ties. We did a very good job with both. As a result, we are more than satisfied with the results of the fair. As a leading trade fair, analytica a permanent fixture on the market and an obligatory event for our company."
BIOTEK: Sabine Drecker, Authorized Signatory, Germany

"For Carl Zeiss AG, participating in analytica is always satisfying. When we come here, we always have plenty of interesting conversations with existing customers and manage to acquire new customers. Our numbers are up slightly compared to last year, but the number of major projects we have entered into is up considerably. analytica 2014 will remain a permanent entry in our trade-fair schedule. "
Carl Zeiss: H.J. Oberdiek, Sales Marketing Manager

"Everyone at Elementar is very satisfied with analytica 2012. We had a large number of high-quality leads on the first few days of the fair. Particularly when it comes to the acquisition of new customers, we managed to get plenty of new clients, but we also had plenty of existing customers at our stand. analytica is very highly regarded in the industry, which is why the visitors here are always very competent and international. We will be back for the next analytica."
Elementar Analysensysteme GmbH: Andreas Ziegler, Director National Sales

"Besides the exhibits at our stand, the Live Labs were a special attraction at the 2012 fair. The pilot project got off to a good start. The visitors at the fair were more international, and there was a considerable increase in visitors from Eastern Europe at our stand. We reached our target audience."
Eppendorf: Ralf Claußen, Head of Communications and Advertising

"We met with customers that we have not seen in years. We made new contacts and gained new impressions. analytica is one of the most important trade fairs for analysis and diagnostics, and there is no other event of this kind. "
Fraunhofer Institute for Biomedical Engineering: Dr. Eva Ehrentreich-Förster, Department Head, Bioanalysis & Bioelectronics

"Compared to previous years, we have noticed an increase in both the quality and the quantity of our customer discussions. The Live Labs are a very good idea. Visitors demonstrated a great deal of interest in the presentations and asked plenty of questions. As a globally active company, we wish the fair was even more international. "
GE Healthcare: Axel Parbel, Modality Manager Life Sciences, Germany

"For trade visitors and equipment manufacturers, the Live Labs are a welcome addition that allows them to see and/or present equipment in actual operation. As a manufacturer of laboratory furniture, we think this is a great idea."
Hohenloher Spezialmöbelwerk: Horst Jungwirth, Director Laboratory Equipment

"We are very satisfied with analytica 2012. The quality of the visitors is very high. Above all, the share of international visitors at analytica is above average. For us, analytica will remain a permanent part of our mix in 2014 because it allows us to meet with our customers in the laboratory sector."
huber high precision thermoregulation: Michael Sauer, Marketing Director

"As a new exhibitor, we are more than satisfied with the very high quality of our discussions with customers. The Live Labs appear to be very innovative and should be expanded at future events. "
Kapelan (Life Sciences in Central Germany joint exhibit): Olaf Brenn, Managing Director, Germany

"We feel that the outstanding quality and professionalism of the visitors is extremely positive. That is why we will definitely be back for the next analytica."
Kojair Tech Oy, Finland: Uwe Thönges, Managing Director, Central Europe

"LUMINEX took part in analytica for the first time. We could introduce our new products. Especially the Live Lab was a good possibility to present the products to the visitors. We are very satisfied with our performance and the results of the trade fair." Luminex B.V.: Britt Franken, Event Manager, Netherlands

"Markes International is very pleased about how international analytica is. Its strong international and global character is what keeps this fair interesting to us, which is why we expect to return again in 2014. "
MARKES International: Dr. Gavin Davies, Marketing Manager

"The Live Labs are very important for us showing the real environment of the products. analytica is the main trade fair for analytical equipment in Europe. The crowd is mixed - from students to CEOs. There is a very high internationality - mainly from Middle-East-Europe, Estonia and Turkey. We are planning to take part in 2014!"
Merck Millipore: Maciej Kiela, Trade Show Coordinator

"Our company has been here from the every beginning. The high quality of the visitors has made analytica an absolute must for Metrohm. The Live Labs are a good idea and an appealing special attraction at the fair. "
Metrohm: Jochen Schäfer, Division Head Marketing, Germany

"We are extremely pleased with the perfect organization and the number of visitors. The results of the last analytica were surpassed by far. We are extremely satisfied! As the leading trade fair in the sector for analysis technology, for our company, analytica is the most important fair in Europe and the entire world. We had a large share of international customer contacts of approximately 40 percent. The quality of the visitors was also good, and we had plenty of positive discussions and high-quality leads. We'll be back in 2014."
PerkinElmer LAS (Germany) GmbH: Dr. Ralf Ender, Sales Director Germany ASLS

"We are very satisfied with the quantity and quality of the visitors at our stand and hope that our post-fair business is good. Thanks to the large number of local visitors, we were able to expand our customer contacts in the southern German region."
QIAGEN: Gerhard Hofer, Regional Director Southern Germany

"This is the first time that we have introduced a new product at analytica, and it was very well received by the visitors. All in all the quality of our discussions was at the same high level as it was the last time. Thanks to the diverse profile of its exhibitors and the visitors, analytica remains a fixed market parameter. We will participate again in 2014."
Sartorius: Uwe Franke, Sales Manager, Deutschland

"analytica is the most important trade fair in the world, and the contacts that we generate at the fair are essential to our business in Germany and in Europe. We were not able to participate in the Live Labs, but we basically feel that they are a very good idea. Since the Live Labs are at the end of the hall, we were not able to evaluate the response. analytica has an international audience, primarily from Europe, Eastern Europe and the Middle East. We'll be back in 2014."
Thermo Scientific: Karl Gerhard Hoppmann, Vice President and General Manager

"The concept of the Live Labs was very well received by everyone in the company as well as our customers. Based on our experiences in 2012, we will continue to support the concept. "
WALDNER Laboreinrichtungen: Markus Wick, Director Southern Branch

Record changed: 2016-06-15


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